ID Pop Shop Announces Holiday Shop! Nov 4-10

Design Events Fashion
Get a Jump on Holiday Shopping this Nov. 4-10 at Chelsea Market
10:30am – 7:30pm daily. 75 9th Avenue

Smart New Yorker’s can get a jump on holiday shopping with dreamy knits, jewel tones galore, hip accessories and fun statement pieces at ID Pop Shop in Chelsea Market. Curated by designer-entrepreneurs Barbara Wilkinson and Raoul Calleja, ID Pop Shop is beloved by fans of high quality, original jewelry, clothing and art.

Fan-favorite ID Pop Shop designers will be presenting amazing gift options such as outerwear by Sohung Designs, collectible glass tumblers and tees by Paste, memorable art gifts by LinePosters and Vernakular Photo Designs, precious gems featured in jewelry by Kimberlin Brown Jewelry, jewel tones in bright gold by Barbara Wilkinson Jewelry, and dozens more!
Kimberlin Brown Jewelry Starburst Earrings
Iwona Ludyga Design Bracelet
VERRIER Birthday Card

ID Pop Shop is successful in part because of how Wilkinson (of Barbara Wilkinson Jewelry), and Calleja (of Vernakular Photo Designs) curate the event, bringing together a wonderfully eclectic mix of brands. The huge success of the first Independent Designer Pop (ID Pop Shop) event in June 2011, paved the way for nearly 20 more shows in 2011 and 2012. From event to event the designers change, but the one constant is that the brands included are always fresh, exciting, and ones you won’t find just anywhere.
Designers chosen to participate know that they will be in good company because of the reputation of ID Pop Shop as the most upscale independent shopping experience in Manhattan. Wilkinson and Calleja strive to keep every aspect of ID Pop Shop tasteful and impeccable, they truly care about working with the designers, because they are designers too and these are their peers.

“Our aesthetic is fresh, fashion forward and refined,” says Wilkinson. The shows are extended time-frames as well, usually a week at a time, so that customers can actually come back during the run of the show. Professionals from Google, MLB and Food Network are a big fan base in the building; they stop by several times during the week and are loyal customers.

Having the events at Chelsea Market Event Space is a big advantage. Currently one of the most buoyant retail areas in Manhattan, in part due to the High Line and the revitalization of the Meatpacking District, Chelsea Market attracts a healthy combination of tourists, locals, and business people. Now that word of the events has grown, the show boasts wait lists of dozens of designers who wish to participate in ID Pop Shop.

Paste Poodle Glass

Sophia Costas Scarf

Vernakular Photo Designs NYC Sewer image Door Mat
Vale Jewelry Outerborough Ring
Sohung Designs Outerwear

Bag by Pamela Barsky

Barbara Wilkinson Jewelry

Meet 25 of NYC’s Best Indie Designers at Chelsea Market: ID Pop Shop Oct. 14 – 20

Design Events Exploits Fashion Shopping & Acquisitions Street Style
FALL FASHION FINDS AT ID POP SHOP
10:30am – 7:30pm daily. Chelsea Market, 75 9th Avenue
by Marcy Clark

Crisp Fall air signifies fashion gold for busy New Yorkers. Discerning shoppers can find dreamy knits, jewel tones galore, hip accessories and fun statement pieces at ID Pop Shop in Chelsea Market.
LM Style Bar silk blouse and knitwear pencil skirt
By popular demand, ID POP SHOP, the independent designer shopping experience, will be returning this October. Curated by designer-entrepreneurs Barbara Wilkinson and Raoul Calleja, ID Pop Shop is beloved by fans of high quality, original jewelry, clothing and art.
Fan-favorite ID Pop Shop designers will be presenting fashion-forward Fall finds such as luxurious silk-lined suiting by LM Style Bar, artistic outerwear by celebrated designer Sohung Tong, striking color-block dresses by Lois Eastlund, playful tees by Umsteigen and Ava Love, dreamy jewelry by Kyoko Honda, Barbara Wilkinson, Daniela Boari and many more! Delightful finds for the home, such as the Paste Frankenstein tumbler or the Vernakular Photo Designs NYC Manhole Cover Floor Mat round out the impressive array of designers and artists.
Inline image 3 Inline image 5
Lois Eastlund Color-blocked dress (left) and naturevsfuture Swerve Dress (right)

ID Pop Shop is successful in part because of how Wilkinson (of Barbara Wilkinson Jewelry), and Calleja (of Vernakular Photo Designs) curate the event, bringing together a wonderfully eclectic mix of brands. The huge success of the first Independent Designer Pop (ID Pop Shop) event in June 2011, paved the way for nearly 20 more shows in 2011 and 2012. From event to event the designers change, but the one constant is that the brands included are always fresh, exciting, and ones you won’t find just anywhere. As designer, Christine Yoon, of BHON states “ID Pop Shop brings together an awesome diversity of local, high-quality NYC-based designers, so there’s something for everyone, whether it be a quirky tee-shirt, an intricate gold bracelet, or a silk cocktail dress for the weekend!”
Designers chosen to participate know that they will be in good company because of the reputation of ID Pop Shop as the most upscale independent shopping experience in Manhattan. Wilkinson and Calleja strive to keep every aspect of ID Pop Shop tasteful and impeccable, they truly care about working with the designers, because they are designers too and these are their peers.

Barbara Wilkinson Bracelet and NYC Manhole Cover Door Mat by Calleja’s Vernakular Photo Designs

“Our aesthetic is fresh, fashion forward and refined,” says Wilkinson. The shows are extended time-frames as well, usually a week at a time, so that customers can actually come back during the run of the show. Professionals from Google, MLB and Food Network are a big fan base in the building; they stop by several times during the week and are loyal customers.
Having the events at Chelsea Market Event Space is a big advantage. Currently one of the most buoyant retail areas in Manhattan, in part due to the High Line and the revitalization of the Meatpacking District, Chelsea Market attracts a healthy combination of tourists, locals, and business people. Now that word of the events has grown, the show boasts wait lists of dozens of designers who wish to participate in ID Pop Shop.
Inline image 6
London Underground Cuff by DesignHype
Inline image 9
Umsteigen Printed Tee
Inline image 2
Judith Haas Necklace
Inline image 4
Sohung Outerwear

Ava Love tee

Sophia Costas Polar Bear Scarf

Kyoko Honda Earrings

Daniela Boari Oxidized Sterling Silver Ring

LM Style Bar red jacket and neoprene skirt

ID Pop Shop’s 2 Week Summer Fling at Chelsea Market!

Design Events Fashion Fashion Week Featured


25 of NYC’s Best Independent Designers at ID Pop Shop: Fashion, Jewelry, Art and Home
August 12th – 25th, 10:30am – 7:30pm daily. Chelsea Market, 75 9th Avenue

By popular demand, ID POP SHOP, the independent designer shopping experience, will be returning for a two week summer fling at Chelsea Market this August! Normally a one week event, ID POP SHOP but has been extended to two weeks to showcase over two dozen independent New York brands. Curated by designer-entrepreneurs Barbara Wilkinson and Raoul Calleja, ID Pop Shop is beloved by fans of high quality, original jewelry, clothing and art.

The huge success of the first Independent Designer Pop (ID Pop Shop) event in June 2011, paved the way for nearly 20 more shows in 2011 and 2012. This August event features the most popular and requested designers from the last two years and will be introducing a few new designers to the pop shop as well.

ID Pop Shop is successful in part because of how Wilkinson (of Barbara Wilkinson Jewelry), and Calleja (of Vernakular Photo Designs) curate the event, bringing together a wonderfully eclectic mix of brands. From event to event the designers change, but the one constant is that the brands included are always fresh, exciting, and ones you won’t find just anywhere. As designer, Christine Yoon, of BHON states “ID Pop Shop brings together an awesome diversity of local, high-quality NYC-based designers, so there’s something for everyone, whether it be a quirky tee-shirt, an intricate gold bracelet, or a silk cocktail dress for the weekend!”

Designers chosen to participate know that they will be in good company because of the reputation of ID Pop Shop as the most upscale independent shopping experience in Manhattan. Wilkinson and Calleja strive to keep every aspect of ID Pop Shop tasteful and impeccable, they truly care about working with the designers, because they are designers too and these are their peers.

Designs by Lois Eastlund and Verrier

Daniela Boari

“Our aesthetic is fresh, fashion forward and refined,” says Wilkinson. The shows are extended time-frames as well, usually a week at a time, so that customers can actually come back during the run of the show. Professionals from Google, MLB and Food Network are a big fan base in the building; they stop by several times during the week and are loyal customers.

Having the events at Chelsea Market Event Space is a big advantage. Currently one of the most buoyant retail areas in Manhattan, in part due to the Highline and the revitalization of the Meatpacking District, Chelsea Market attracts a healthy combination of tourists, locals, and business people. Now that word of the events has grown, the show boasts wait lists of dozens of designers who wish to participate in ID Pop Shop.

The Independent Designer Pop Shop (ID Pop Shop), spearheaded by creative design entrepreneurs Barbara Wilkinson and Raoul Calleja is run with a clear mandate–to assemble New York City’s most exciting independent brands by designers who design and create their own products. The huge success of the first show in June 2011, paved the way for over a dozen more shows in 2011, 2012 and 2013. To keep the most up-to-date on ID Pop Shop happenings visit and follow them on Twitter: @IDPopShopNYC and “Like” their page on Facebook: www.facebook.com/IDPopShop.

Designer’s Participating include:

Atlantis Jewelry, ATTITUDE by Jeanne, Avalove Design, Barbara Wilkinson Jewelry, Bellero Design, BHON, Cliff Belts, Corrente Handbags, Cynthia Rybakoff, Daniela Boari, Designhype, Elaine Arsenault Handbags, Engage Green, Handmade on Peconic Bay, Iwona Ludyga Design, LinePosters, Lois Eastlund, Morphicism, naturevsfuture, oh my word, Paintings by Yvoni, Pamela Barsky, Paste, Raul Frisneda Jewelry, Studio DuArte, Vale Jewelry, Vernakular Photo Designs, VERRIER

BHON

Studio DuArte

Barbara Wilkinson

Oh My Word Stationary

Cynthia Rybakoff

Vernakular Photo Design

Atlantis Jewelry

DesignHype

Paste

Paintings by Yvoni

ID Pop Shop Celebrates 2 Year Anniversary at Chelsea Market

Design Events Fashion Featured Shopping & Acquisitions

25 Of NYC’s Best Independent Designers at ID Pop Shop: Fashion, Jewelry, Art and Home

June 17th- 23rd, 10:30am – 7:30pm daily. Chelsea Market, 75 9th Avenue
2-year anniversary reception on Wed., June 19 from 5:30pm-7:30pm

ID POP SHOP, the independent designer shopping experience curated by designer-entrepreneurs Barbara Wilkinson and Raoul Calleja is celebrating its 2 year anniversary this June, with a special week long Summer pop shop featuring their shopper’s all-time fan-favorite brands. The event will feature 25 independent designers shown in thoughtful mini-boutique settings, in the elegant Chelsea Market.

The huge success of the first Independent Designer Pop (ID Pop Shop) event in June 2011, paved the way for nearly 20 more shows in 2011 and 2012. This two year anniversary event is featuring the most popular and requested brands from the last two years and will be introducing a few new designers to the market as well. The event will be expanding homeware sections, including longtime favorite Line Posters with their subway inspired art, and adding in the textile focused RasaNY and hand painted objet du table by Dinner-ware. There will be a reception on Wednesday June 19th from 5:30-7:30pm with a chance to meet the designers while enjoying some refreshments!

Line Posters and Dinner-Ware

ID Pop Shop is successful in part because of the way Wilkinson (of Barbara Wilkinson Jewelry), and Calleja (of Vernakular Photo Designs) curate the event, bringing together a wonderfully eclectic mix of brands all in one space. From event to event the brands change, but the one constant is that the participating brands are always fresh, exciting, and ones you won’t find just anywhere. As participating designer Christine Yoon of BHON states “ID Pop Shop brings together an awesome diversity of local, high-quality NYC-based designers, so there’s something for everyone, whether it be a quirky tee-shirt, an intricate gold bracelet, or a silk cocktail dress for the weekend!”

Studio DuArte Suzan Cuff

Dresses by Bhon (left) and NatureVsFuture (right)

Designers chosen to participate know that they will be in good company because of the reputation of ID Pop Shop as the most upscale independent shopping experience in Manhattan. Wilkinson and Calleja strive to keep every aspect of ID Pop Shop tasteful and impeccable, they truly care about working with the designers, because they are designers too and these are their peers. There is a competitive review process for designers who wish to feature their work ID Pop Shop, and first time designers such as Sharon Gill, the co-owner/co-designer of RasaNY, are aware of their good fortune: “We are excited to celebrate ID Pop Shop’s second anniversary & be one of the designers in their unique pop up store.”

“Our aesthetic is fresh, fashion forward and refined,” says Wilkinson. The shows are extended time-frames as well, usually a week at a time, so that customers can actually come back during the run of the show. Locals from Google, MLB and Food Network are a big fan base in the building; they stop by several times during the week and are loyal customers.

Judith Haas Cutout Cuff and Emerald Citrine earrings by Barbara Wilkinson

Having the events at Chelsea Market Event Space is a big advantage. Currently one of the most buoyant retail areas in Manhattan, in part due to the Highline and the revitalization of the Meatpacking District, Chelsea Market attracts a healthy combination of tourists, locals, and business people. Now that word of the events has grown, the show boasts wait lists of dozens of designers who wish to participate in ID Pop Shop.

ID Pop Shop designers are also coming together this month to support a charity shopping event in Boston called “Supply Good,” which will benefit victims of the Boston massacre bombing. Many of the over 60 designers that ID Pop Shop has worked with over the last 2 years are donating shoppers favorite items to the event. The event is being held in Boston’s elegant Newbury Street shopping district, in one of Chelsea Market’s storefront retail spaces. We are partnering with Jamestown Chelsea Market who is a sponsor of this charity event. Proceeds go to the Spaulding Rehabilitation Center where most of the Boston area victims are being treated.

The Independent Designer Pop Shop (ID Pop Shop), spearheaded by creative design entrepreneurs Barbara Wilkinson and Raoul Calleja is run with a clear mandate–to assemble New York City’s most exciting independent brands by designers who design and create their own products. The huge success of the first show in June 2011, paved the way for over a dozen more shows in 2011, 2012 and 2013. To keep the most up-to-date on ID Pop Shop happenings visit and follow them on Twitter: @IDPopShopNYC and “Like” their page on Facebook: www.facebook.com/IDPopShop.

Lumete Vedrina Sunglasses

Vernakular Photo Designs

Iwona Ludyga bracelet

Urban Cricket Joan Rivers and Christopher Walken Tees from their “Cease & Desist” Line

Designer’s Participating:

Atlantis Jewelry, Avalove Design, Barbara Wilkinson Jewelry, Bellero Design, BHON, Corrente Handbags, Desideri Design – NEW!, Dinner-ware – NEW!, Elaine Arsenault Handbags, Guru New York, Iwona Ludyga Design, Judith Haas, LinePosters, Lumete, Morphicism, naturevsfuture, Pamela Barsky, Paste USA, Rasany – NEW!, Sonja Fries, Studio DuArte, Urban Cricket., Vale Jewelry, Vernakular Photo Designs, VERRIER

What We’re Coveting Now: Emerald Citrine Earrings by Barbara Wilkinson

Design Fashion Shopping & Acquisitions
Emerald Citrine earrings by Barbara Wilkinson

We here at Women’s Mafia HQ are green with envy over these Emerald Citrine earrings by Barbara Wilkinson, and not just because emerald green is the Pantone color of the year. Her jewelry is super well made and very special. Meet her and see her work this week coming up at ID Pop Shop NYC. www.facebook.com/IDPopShop

ID Pop Shop Returns to Chelsea Market

Events Featured

Shop the 25 Best Independent Designers at ID Pop Shop: Fashion, Jewelry, Art and Home
April 22 – 28th, 10:30am – 7:30pm daily. Chelsea Market, 75 9th Avenue

Designer-entrepreneurs Barbara Wilkinson and Raoul Calleja have created a game-changer in the group market realm with the work of 25 independent designers shown in thoughtful mini-boutique settings. The designer-driven week long pop ups at the elegant Chelsea Market are a favorite of shoppers looking for something truly different.

Eyewear by Lumete
Faced with a shortage of good shows to showcase their own brands, Wilkinson of Barbara Wilkinson Jewelry, and Calleja of Vernakular Photo Designs, did what any creative entrepreneur and independent-spirited person would do, they created their own event, the Independent Designer Pop Shop (ID Pop Shop). Wilkinson and Calleja did more than just rent out space and have  a show. They had a clear mandate–to assemble New York City’s most exciting independent brands by designers who design and create their own products. The huge success of the first shopping event in June 2011, paved the way for over a dozen more shows in 2011 and 2012. The next event is April 22 – 28th and will be featuring 25 independent brands, from jewelry, apparel, accessories and skin care, to home décor.

ID Pop Shop is successful in part because of the way Wilkinson and Calleja curate the event, bringing together a wonderfully eclectic mix of brands all under one roof. From event to event the brands change, but the one constant is that the participating brands are always fresh, exciting, and ones you won’t find just anywhere. “Our aesthetic is clean, upscale and fashion focused,” says Wilkinson. The shows are extended time-frames as well, usually a week at a time, so that customers can actually come back during the run of the show. Many Google, Food Network and other nearby employees enjoy stopping by several times during the week and are loyal customers.


Necklace by Sonja Fries

Having the events at Chelsea Market Event Space is also a big advantage. Currently one of the most buoyant retail areas in Manhattan, in part due to the Highline and the revitalization of the Meatpacking District, Chelsea Market attracts a healthy combination of tourists, locals, and business people. Now that word of the events has grown, the show boasts wait lists of dozens of designers who wish to participate in ID Pop Shop.

Wilkinson and Calleja truly care about working with the designers, because they are designers too and these are their peers. “We know what we want to get out of a space like this and we work with these designers to maximize their sales and bring more people through the door each time we have an event,” says Calleja.

The Independent Designer Pop Shop (ID Pop Shop), spearheaded by creative design entrepreneurs Barbara Wilkinson and Raoul Calleja is run with a clear mandate–to assemble New York City’s most exciting independent brands by designers who design and create their own products. The huge success of the first show in June 2011, paved the way for over a dozen more shows in 2011, 2012 and 2013. To keep the most up-to-date on ID Pop Shop happenings visit follow them on Twitter @IDPopShopNYC and “Like” their page on Facebook: www.facebook.com/IDPopShop.

Designer Participating:

Avalove Design, Barbara Wilkinson Jewelry, Bellero Designs, Corrente Handbags, Elaine Arsenault Handbags, jq loves u, Kimberlin Brown Jewelry, Kyoko Honda Jewelry, Lauren Wimmer Jewelry, LinePosters, Lumete, Morphicism, naturevsfuture, Pamela Barsky, Paste, RICA Bath & Body, Selen Design, ShayaNYC, Sohung Designs, Sonja Fries, SPJ, Urban Boulder, The Vanity Project, Vernakular Photo Designs, VERRIER

SPJ Multicolored Sapphire Necklace

Rica Bath Tea

Bellero Angel Wings Scarf

Barbara Wilkinson Triple Strand Pyrite Bracelet

Vernakular Wallet with Manhole Cover Design

Kyoko Honda Necklace

Talent Profile: Jewelry Designer Barbara Wilkinson

Design Fashion Shopping & Acquisitions Talent

By Kevin Clark for Women’s Mafia

Jewelry designer and creative entrepreneur Barbara Wilkinson is one of the co-founders of the Independent Designer Pop Shop (ID Pop Shop) a bi-monthly retail event taking place in New York. Her unique style, both whimsical and refined at the same time, is largely influenced by her time spent in South East Asia. She weaves special designs and patterns into her work such as lotus petals, leaves and tree of life symbols. Barbara sources precious and semi-precious gemstones from India as well as sterling silver and gold vermeil pendants and charms handcrafted in Thailand and Indonesia.

She has studied Studio Art at CUNY Queens College and the Brooklyn Museum Art School, and Photography at Parsons New School for Design. After a successful career in financial services, she decided to follow her creative pursuits and has now been creating jewelry for over seven years. Her work combines a certain playfulness coupled with classic yet modern designs and bold splashes of color from the exotic gemstones she chooses.


The Independent Designer Pop Shop is going on now through Sunday, February 24th, with more events to follow in the coming months. To learn more about Barbara Wilkinson’s jewelry check out her website: www.barbarawilkinsonjewelry.com.

The Women’s Mafia is a media partner with ID Pop Shop and has the pleasure of working with Barbara Wilkinson and ID Pop Shop.

Independent Designer Pop Shop at Chelsea Market Extended Feb. 18-24th

Design Events Fashion Featured Shopping & Acquisitions Street Style
The wildly popular Independent Designer Pop Shop at Chelsea Market has been extended another week, February 18th – 24th. The designer-driven week long pop ups are a favorite of shoppers looking for something truly different. Designer-entrepreneurs Barbara Wilkinson and Raoul Calleja have created a game-changer in the group market realm with the work of nearly two dozen independent designers shown in thoughtful mini-boutique settings.
Top by Sohung Designs
The Women’s Mafia is a media partner for ID Pop Shop this year and will be having some really fun social media contests for designer jewelry and other special gifts to promote the ID Pop Shop soon, so we invite you to follow @IDPopShopNYC or visit their Facebook page to participate & win! (Also the @Womensmafia Twitter and Facebookpages as well!)

ID POP SHOP: THE COLLECTIVE SHOPPING EXPERIENCE IS ELEVATED
Independent Designer Pop Shop (ID Pop Shop) A Game-Changer In Group Markets
February 17th – 24th, 10:30am – 7:30pm daily. Chelsea Market, 75 9th Avenue

Almost two years ago independent designers, Raoul Calleja and Barbara Wilkinson, were faced with a dilemma with their respective brands. As independent business owners who rely on direct-to-customer retail events to sell their products but they weren’t finding a lot of events worth doing.  Retail events for independent brands are often limited to weekend markets, flea markets, or the ubiquitous shopping parties that combined drinking and shopping. These shows were becoming less appealing and less lucrative, especially when you factor in the overhead for these events. To make matters worse, the shows were expensive and not well marketed.

Faced with a shortage of good shows to showcase their own brands, Wilkinson of Barbara Wilkinson Jewelry, and Calleja of Vernakular Photo Designs, did what any creative entrepreneur and independent-spirited person would do, they created their own event, the Independent Designer Pop Shop (ID Pop Shop). Wilkinson and Calleja did more than just rent out space and have  a show. They had a clear mandate–to assemble New York City’s most exciting independent brands by designers who design and create their own products. The huge success of the first show in June 2011, paved the way for over a dozen more shows in 2011 and 2012. The next show will be featuring 24 independent brands, from jewelry, apparel, accessories and skin care, to home décor.

ID Pop Shop is successful in part because the venue is gorgeous and upscale, and also because Wilkinson and Calleja curate the brands well and limit key categories, such as jewelry for example, to only 8 designers because each show needs to be diverse and differentiated. “Our aesthetic is clean, upscale and fashion focused,” says Wilkinson.  The shows are extended time-frames as well, usually a week at a time, so that customers can actually come back during the run of the show. Many Google, Food Network and other nearby employees enjoy stopping by several times during the week and are loyal customers.

Having the events at Chelsea Market Event Space is also a big advantage. Currently one of the most buoyant retail areas in Manhattan, in part due to the Highline and the revitalization of the Meatpacking District, Chelsea Market attracts a healthy combination of tourists, locals, and business people. Now that word of the events has grown, the show boasts wait lists of dozens of designers who wish to participate in ID Pop Shop.

Blue Dress by Verrier

Wilkinson and Calleja truly care about working with the designers, because they are designers too and these are their peers. “We know what we want to get out of a space like this and we work with these designers to maximize their sales and bring more people through the door each time we have an event,” says Calleja.

Barbara Wilkinson Lotus Petal Earrings

The Independent Designer Pop Shop (ID Pop Shop), spearheaded by creative design entrepreneurs Barbara Wilkinson and Raoul Calleja is run with a clear mandate–to assemble New York City’s most exciting independent brands by designers who design and create their own products. The huge success of the first show in June 2011, paved the way for over a dozen more shows in 2011, 2012 and 2013. To keep the most up-to-date on ID Pop Shop happenings visit follow them on Twitter @IDPopShopNYC and “Like” their page on Facebook:www.facebook.com/IndependentDesignerPopShopAtChelseaMarket.

I-Beam Cuffs by Vale Jewelry

I-Beam Cuffs by Vale Jewelry

Kimberlin Brown Bronze Poppy
Vernakular Graffiti Van Wallet

Stern Designs Crow Necklace

Studio DuArte Yurika

Barbara Wilkinson Gold Leaf Labradorite Necklace             BHON Jacket
Rifle and Radford “Charlotte” Rose Amethyst Slice Earrings
Kimberlin Brown Angel Wings extra long chain

ID Pop Shop Feb.11-17: Elevating the Collective Marketplace Experience

Events Fashion Fashion Week Featured Shopping & Acquisitions Talent
I am excited to announce the next ID Pop Shop February 11th – 17th. The wildly popular designer-driven week long pop ups at Chelsea Market are a favorite of shoppers looking for something truly different. Below we tell the story of how designer-entrepreneurs Barbara Wilkinson and Raoul Calleja have created a game-changer in the group market realm.
The Women’s Mafia is a media partner for ID Pop Shop this year and will be having some really fun social media contests for designer jewelry and other special gifts to promote the ID Pop Shop soon, so we invite you to follow @IDPopShopNYC or visit their Facebook page to participate & win! (Also the @Womensmafia Twitter and Facebook pages as well!)

ID POP SHOP: THE COLLECTIVE SHOPPING EXPERIENCE IS ELEVATED
Independent Designer Pop Shop (ID Pop Shop) A Game-Changer In Group Markets
Next Show: February 11th – 17th, 10:30am – 7:30pm daily. Chelsea Market, 75 9th Avenue

Almost two years ago independent designers, Raoul Calleja and Barbara Wilkinson, were faced with a dilemma with their respective brands. As independent business owners who rely on direct-to-customer retail events to sell their products but they weren’t finding a lot of events worth doing.  Retail events for independent brands are often limited to weekend markets, flea markets, or the ubiquitous shopping parties that combined drinking and shopping. These shows were becoming less appealing and less lucrative, especially when you factor in the overhead for these events. To make matters worse, the shows were expensive and not well marketed.

Faced with a shortage of good shows to showcase their own brands, Wilkinson of Barbara Wilkinson Jewelry, and Calleja of Vernakular Photo Designs, did what any creative entrepreneur and independent-spirited person would do, they created their own event, the Independent Designer Pop Shop (ID Pop Shop). Wilkinson and Calleja did more than just rent out space and have  a show. They had a clear mandate–to assemble New York City’s most exciting independent brands by designers who design and create their own products. The huge success of the first show in June 2011, paved the way for over a dozen more shows in 2011 and 2012. The next show is February 11th – 17th and will be featuring 24 independent brands, from jewelry, apparel, accessories and skin care, to home décor.

ID Pop Shop is successful in part because the venue is gorgeous and upscale, and also because Wilkinson and Calleja curate the brands well and limit key categories, such as jewelry for example, to only 8 designers because each show needs to be diverse and differentiated. “Our aesthetic is clean, upscale and fashion focused,” says Wilkinson.  The shows are extended time-frames as well, usually a week at a time, so that customers can actually come back during the run of the show. Many Google, Food Network and other nearby employees enjoy stopping by several times during the week and are loyal customers.

Having the events at Chelsea Market Event Space is also a big advantage. Currently one of the most buoyant retail areas in Manhattan, in part due to the Highline and the revitalization of the Meatpacking District, Chelsea Market attracts a healthy combination of tourists, locals, and business people. Now that word of the events has grown, the show boasts wait lists of dozens of designers who wish to participate in ID Pop Shop.

Wilkinson and Calleja truly care about working with the designers, because they are designers too and these are their peers. “We know what we want to get out of a space like this and we work with these designers to maximize their sales and bring more people through the door each time we have an event,” says Calleja.

Barbara Wilkinson Lotus Petal Earrings

The Independent Designer Pop Shop (ID Pop Shop), spearheaded by creative design entrepreneurs Barbara Wilkinson and Raoul Calleja is run with a clear mandate–to assemble New York City’s most exciting independent brands by designers who design and create their own products. The huge success of the first show in June 2011, paved the way for over a dozen more shows in 2011, 2012 and 2013. To keep the most up-to-date on ID Pop Shop happenings visit follow them on Twitter @IDPopShopNYC and “Like” their page on Facebook: www.facebook.com/IndependentDesignerPopShopAtChelseaMarket.

Ava Love Fairytale Trees Tee
Kimberlin Brown Bronze Poppy
Vernakular Graffiti Van Wallet
Vale Jewelry
Studio DuArte Yurika
Barbara Wilkinson Leaf Labradorite
BHOM Ovum Jacket
Nature's Future Short Swerve Coat
Rifle and Radford "Charlotte" Rose Amethyst Slice Earrings
Kimberlin Brown Angel Wings extra long chain
Verrier Card "Lovesick"