ASTONISH Magazine & ASTONISHWorld Launch Event Featuring Fashion Show by Phuong My

Art Beauty Design Events Exploits Fashion Fashion Week Featured Nightlife Performing Arts Talent

ASTONISH MAGAZINE & ASTONISHWORLD LAUNCH EVENT
Guests Previewed The First Print Edition of ASTONISH Magazine and New Ready-to-Wear and Couture Collections by Designer Phuong My

Featured Guests & Host Committee:
ASTONISH Publisher Ryan Chua, ASTONISH VP of Operations Brandon Leong, EngieStyle Founder Engie Hassan, Jewelry Designer J. Rudy Lewis, Financier & MyModel.com Founder David Cote, Publicist & Women’s Mafia Founder Marcy Clark, Philanthropist & Seven Bar Foundation Chairwoman Renata M. Black, Seven Bar Foundation President Kim Hoedeman, Designer Sabina Les, Yellow Sky Agency Founder Alejandro Beitler, Music Producer & Airgo Music Founder Jimmy Greco, Rock Artist Ming Vaadka, Producer Patrick Terry, R&B Artist AC Lincoln, Gossip Queen & Radio Host Flo Anthony, and Lita Asscher of Royal Asscher Diamonds, Grammy Nominated Artist Emily King, DJ Poet of The Black Eyes Peas, Jazz Legend Kim Kalesti, GenArt Founder Ian Gerard

Event Partners:
Sakiri Vodka Founder Sath Nop, Biso Wines Founder Mike Bazzini, John Sweiss of Bite Size New York, Lisa Mecray Rogers of Luxx Chocolat, DJ Jay McElfresh, DJ Von Kiss, Eric Alt Salon, Makeup Artist Valerie Vonprisk, Kett Cosmetics, Yaby Cosmetics, Pamela Quinzi Shoes, Kitty Andrews Millinery and The Gansevoort Park Avenue

New York, NY. September 2011. On September 7th, the eve of New York Fashion Week, 300 guests received a coveted invitation to the launch party for ASTONISH Magazine and ASTONISHWorld at the elegant Gansevoort Park Avenue Hotel. Press, Fashion Glitterati, the Bloggerati and celebrities of music and film were treated to a raging event and an unforgettable Fashion Show by fast-rising designer Phuong My. Guests were greeted with advanced copies of the premier issue of ASTONISH Magazine, a game-changing new high end fashion publication that features emerging photographers, stylists, designers and models. Once inside the Penthouse, fashion insiders, models, artists, press and VIP guests enjoyed hip cocktails by Sakiri Vodka, fruity Lunae Moscato by Biso Winery, Mediterranean delectable’s by Bite Size New York and gourmet confections by Luxx Chocolat, all whilst dancing to the tunes of DJ Jay McElfresh.

Backstage, Engie Hassan and the team at EngieStyle worked with designer Phuong My and her atelier to fit and finalize garments on models. Eric Altimore and the pitch-perfect team from Eric Alt Salon managed hair while key makeup artist Valerie Vonprisk worked with teams from Kett Cosmetics and Yaby Cosmetics to create a signature fresh, high-fashion face. Phuong My’s looks were finished with shoes by Pamela Quinzi and custom hats by milliner Kitty Andrews. EngieStyle provided jewelry by the Royal Asscher Diamond Company and Jewelry Sponsor J. Rudy Lewis for featured looks and VIP guests.

Super Model Lorianna Izrailova in Phuong My Couture, Runway Photos by Jodi Jones

After Yellow Sky Agency PR seated the VIP guests, DJ Von Kiss played music as Phuong My thrilled the crowd with 25 elegant, structural and inimitable ready-to-wear women’s looks and then 10 couture looks that showed off her mastery of manipulating shapes. An ovation of applause greeted designer Phuong My and ASTONISH Publisher Ryan Chua alike. Designer Phuong My embodies the magazine’s essential mission of showcasing the best emerging Fashion Artists of today.

The highly anticipated first print edition of ASTONISH Magazine hits major US newsstands on September 27, 2011. It is the answer to an industry starved for smart, unique and visually stimulating Fashion & Art content. Its goal is to inspire, reinvent and revolutionize the fading publication industry with stunning imagery, insightful social commentary and interviews with emerging artists and industry professionals. ASTONISHWorld offers a unique experience for fashion students, photographers, designers, stylists, models, makeup artists, hairstylists and bloggers to participate in the magazine and connect them with fashion industry leaders in the United States, United Kingdom, France, Germany, Switzerland, Czech Republic, Russia, Japan, China, and Korea. Become a part of the movement at www.astonishmagazine.com.

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Guest, ASTONISH Publisher Ryan Chua, Publicist Marcy Clark, Jeweler J. Rudy Lewis, VP of Operations Brandon Leong and Model Lorianna Izrailova

ASTONISH Publisher Ryan Chua, Magic Johnson's son EJ Johnson, Doug Melville of Red Carpet Runway and VP of Operations Brandon Leong
Models with Milliner Kitty Andrews
Team ASTONISH
ASTONISH Men's Editor Kristen Irby with Designer Ninh Nguyen
Model Lorianna Izrailova, Gen Art founder Ian Gerard, Astonish Publicist Marcy Clark and Model Ash Mirza
Engie Hassan and the EngieStyle team
Grammy Nominated Singer Emily King, Trum Thuy, Event Producer Marcy Clark, R&B Artist AC Lincoln, Jeweler J. Rudy Lewis & Jazz Legend Kim Kalesti
Author and Beauty Expert Lora Condon with Montana USA, Men's Wear Designer Alexander Tedford and stylist Jaymz Crow
Event Sponsor J. Rudy Lewis and his associates at the J. Rudy Lewis Jewelry Design Atelier
Guests from Women's Wear Daily
Douglas Melville of Red Carpet Runway & VIP Guests
Gossip Queen & Radio Host Flo Anthony, with Philanthropist and Film Producer Dhonna Goodale and The Salon Guy
ASTONISH VP Ryan Colby with his model clients
The Salon Guy Stephen Marinaro Interviewing Engie Hassan
J. Rudy Lewis being interviewed by The Salon Guy
Members of the NYC Fashion Bloggers with J. Rudy Lewis and guest
Financier and Founder of MyModel.com David Cote, Philanthropist Linda Goldman, Jeff Zee
Financier and MyModel.com Founder David Cote, Philanthropist Lisa Goldman, guest Jeff Zee
Socialite Guests of Engie Hassan
Ashley Crossman, Alejandro Beitler, Mike Bazzini

Event Produced by Marcy Clark of the Women’s Mafia and Yellow Sky Agency PR. More photos and Video Links:

August Young – Photographs
http://augustyoungphotography.zenfolio.com/p874270276

The Salon Guy – pictures and video
http://www.thesalonguy.com/media/astonish-magazine-launch-party-with-designer-phuong-my-for-ny-fashion-week

Sunny Norton –  Photographs
http://sunnynorton.smugmug.com/Events/ASTONISH-MAGAZINE-Launch-Party

More coming soon at www.ASTONISHMagazine.com. Say you are with the Women’s Mafia to secure your coveted subscription to ASTONISHWorld and join the movement!

Media Contact: Marcy Clark
Yellow Sky Agency
212.729.9619
Marcy@yellowskyagency.com

TALENT Q&A: Flo Anthony

Talent

By Carlos Aparicio

The “Gossip Queen” Flo Anthony is a journalist, author, radio & TV personality, publisher/editor-in-chief of BlackNoir and Toy Box Magazines and an internationally successful entrepreneur. A role model for women who strive for independence and professionalism, Flo has been in the media business for decades and has a lot of knowledge and insight to share.

Join us as we get to know more about this enchanting media power girl.

Women’s Mafia (WM): What inspired you to start your career in the media business?

Flo Anthony (FA): I just always wanted to be a columnist. As a young girl, I was the reporter from my high school in Ann Arbor, Michigan, for the Youth Page in the Ann Arbor News. I also was a member of the Radio Guild In High School, so I also began doing radio at a young age.

WM: You mentor and represent a lot of up-coming people nowadays. What or who gave you your “big break” and how did you seize it?

FA: I started working as an assistant for my manager, Tobe Gibson, at Young Talent, when I graduated from college. That started me in PR and management. Then, Bill Gallo and Jerry Lisker, who are both deceased, helped me get my first job at the New York Post in 1985. Joan Rivers was also a big help to me.

WM: You have achieved many things in your life. What do you consider to be biggest accomplishments?

FA: I don’t see myself as accomplished, just as very hardworking. However, Michael Jackson, allowing me to bring “Inside Edition” cameras to his “They Don’t Care About Us” video shoot, was a huge accomplishment. And, I didn’t even realize how big it was at the time. They ran the interview for two straight days. I just took it all in stride. I also was on the set when Mike and Janet shot the video for “Scream.”

WM: It is known that you are always working on a million different projects. How do you keep balance in your life?

FA: I keep a pretty tight schedule. I start live radio at 7:20 every morning. Then, I get a break at 9:15. I surf the web and research stories for the next day. Then, I wrote and record two radio feeds for the next day, ‘Gossip To Go With Flo,” and “Flo Anthony’s Big Apple Buzz” at 12:05 PM. From there, I work on projects for my PR clients, my magazine, hustle up stories for the Gatecrasher column in the New York Daily News, and, on Tuesdays, I write my weekly column. Since I work from home, I also do housework everyday around that time too. Then, I go back on the radio from 2:15 to 5:00 PM. I also send out the recorded MP3s to my stations. In the evening, I sometime have events, tape my reality show, meet friends for dinner, or just relax at home. On the weekends, I relax, read, run errands, go to church, meet friends and watch TV.

WM: What words of wisdom do you have for young Women’s Mafia members looking to become reporters or journalists?

FA: Study hard. Find the type of career you want and carve your own niche. Heed advice and follow instructions. Lastly, be kind to your peers.

Patricia Field & Women’s Mafia Present: SPA WARS Benefit for GLAAD

Altruism Beauty Events Fashion Featured
Celebrity Hairstylist Eric Alt, Music Impressario Lori Michaels, SPA WARS author Lora Condon, Television Personality Cognac Wellerlane

By Carlos Aparicio

After months of anticipation we could barely hold our excitement on the day of this colorful, rambunctious evening. In the company of colleagues from the beauty and fashion industries, TV personalities as well as friends and family, author Lora Condon officially launched her book SPA WARS: The Ugly Truth About The Beauty Industry on a night filled with glamour, joy and delicious treats from Empanada Mama, Butternuts Beer and the royal Château de Chambord (actually, throw some glitter in that equation to get a better mental image).

Hosted by Sex and the City’s Patricia Field and the Women’s Mafia at the House of Field (known for its fashion extravaganzas) to benefit GLAAD, people walking by wondered what the fuss what all about “Are they filming a movie?”, “Is it a rave?” were some remarkable guesses. In actuality, guests were enjoying something much better: Shopping at special rates, Music by DJ Sharri Model, makeup by Alicia Oliveri, Salon Services by the renowned Salon at Patricia Field and a Fierce Photo Contest with photographer Montana.

VIP Guests at the Event included: Project Runway Lead Hair Stylist George Ortiz, Celebrity hairstylist Eric Alt, Gossip Queen Flo Anthony, Music Impresario Lori Michaels, Award Winning Beauty Queen Miss Tiffany, Television Personality Cognac Wellerlane, “The Salon Guy” Stephen Marinaro, top tier Beauty and Fashion Editors and many more guests.

Enjoy some pictures from this magical evening after the jump.

SPA WARS author Lora Condon with Gossip Queen, Radio Host and Columnist Flo Anthony
Project Runway Hair Stylist George Ortiz, Women’s Mafia Founder Marcy Clark and Blair from Glamour Nerd
Our Media Partner Stephen Marinaro “The Salon Guy” and Project Runway stylist George Ortiz
Author Lora Condon with Designer Lace Rose Allenius
“SPA WARS” special guest judge Miss Tiffany Richards

Women’s Mafia Founder Marcy Clark
Women’s Mafia Writer Carlos Aparicio and Stylist Patricia Parenti
Writer Hillary Devers and Astonish Magazine Editor-At-Large Jenny Baker
The Salon Guy, Lora Condon, Makeup Artist Alicia Oliveri, Our “Fierce Photo Contest” photographer Montana and Marcy Clark
The amazing styling and management team at Patricia Field

Our wildly popular DJ Sharri Model, Marcy Clark and Photographer Montana
Astonish Magazine VP Brandon Leong with editor Jenny Baker, publicist Marcy Clark, author Lora Condon and Stephen “The Salon Guy”

 

Beauty & Fashion Literati Come Together to Support GLAAD at SPA WARS Book Launch Event

Altruism Beauty Books Causes Design Events Exploits Fashion Shopping & Acquisitions

Style Icon Patricia Field & The Women’s Mafia Present:

SPA WARS

Beauty, Shopping and Book Signing Event

Official Book Launch for “Spa Wars: The Ugly Truth About The Beauty Industry”
by Celebrity Makeup Artist, Esthetician and Consumer Advocate Lora Condon

Friday, May 6th 6 – 10pm

House of Field and The Salon at Patricia Field
302 Bowery Street, Between Houston and Bleecker

Expected Guests and Judges of the SPA WARS Fierce Photo Contest include: Countess LuAnn De Lesseps, Celebrity hairstylist Eric Alt, Radio and Television personality Flo Anthony, Royal Stylist Engie Hassan, Music Impresario Lori Michaels, Award Winning Beauty Queen Miss Tiffany and surprise guests.

DJ Sharri Model will be spinning electro-rock tunes all night long and Montana USA will be our official SPA WARS photographer. VIP’s will be getting glammed up by Makeup Artist Alicia Oliveri and the amazing Salon at Patricia Field team and interviewed on the Red Carpet by Cognac’s Corner, Flo Anthony and our esteemed media partner The Salon Guy.

Enjoy Cupcakes from The Stuffed Cupcake, Empanadas from Empanada Mama, Butternuts Beer and Chambord and Fris Vodka cocktails throughout the night!


Media Partners:

PRESS CONTACT:
Marcy Clark
Founder, The Women’s Mafia, Social Club & Online Magazine www.womensmafia.com
cell: 212.729.9619 fax: 212.208.2579 Marcy@womensmafia.com
Director, Yellow Sky Publicity www.yellowskyagency.com

MEDIA ALERT:
PATRICIA FIELD PRESENTS: THE OFFICIAL BOOK LAUNCH OF “SPA WARS” BY LORA CONDON
Beauty, Shopping & Book Signing Event to Benefit GLAAD

New York, NY. May 6, 2011 – This Friday May 6th at the House of Field, Fashion & Beauty insiders will gather together to support the Gay & Lesbian Alliance Against Defamation (GLAAD) and be among the first to get a signed copy and face-to-face with Author Lora Condon. Style icon Patricia Field and the New York Social Club, The Women’s Mafia, are hosting this glamorous book launch event for SPA WARS: The Ugly Truth About The Beauty Industry.

In addition to being able to snag one of the first signed copies of SPA WARS, guests of the event will also be able to enjoy Salon & Beauty treatments at special rates all day at the Salon at Patricia Field and they will be able to compete in the SPA WARS themed Fierce Photo Contest, judged by special VIP guests including Countess LuAnn De Lesseps, Celebrity hairstylist Eric Alt, Radio and Television personality Flo Anthony, Royal Stylist Engie Hassan, Music Impresario Lori Michaels, Award Winning Beauty Queen Miss Tiffany and surprise guests.

In “SPA WARS: The Ugly Truth about the Beauty Industry”, Celebrity Makeup Artist, Esthetician and Consumer Advocate Lora Condon reveals the true secrets of the Spa and Beauty Industry, along with tips and advice to get the most out of your investment in beauty products.

This unique benefit for GLAAD, the nation’s lesbian, gay, bisexual and transgender (LGBT) media advocacy and anti-defamation organization, features a red carpet, top shelf Chambord Cocktails, Butternuts Beer, treats from Empanada Mama and the Stuffed Cupcake, a 20% discount throughout the store and prizes all night long! Guests will enjoy electro-rock tunes by DJ Sharri Model, makeup by Alicia Oliveri and get their photo taken by celebrity photographer Montana.

Lora Condon, aka “The Beauty Buster,” is a recognized expert on revitalizing Spa and Beauty businesses and her popular new memoir and call for greater integrity and transparency in the beauty industry, is being reviewed extremely favorably. American Spa Magazine compared it to “Kitchen Confidential” for the Spa Set. And Spa Wish called it “a candid memoir” and “a hoot.”

The Gay & Lesbian Alliance Against Defamation (GLAAD) amplifies the voice of the LGBT community by empowering real people to share their stories, holding the media accountable for the words and images they present, and helping grassroots organizations communicate effectively. By ensuring that the stories of LGBT people are heard through the media, GLAAD promotes understanding, increases acceptance, and advances equality. www.glaad.org

“Spa Wars: The Ugly Truth About the Beauty Industry” the new book by Consumer Advocate, Beauty Myth Buster and Certified Esthetician Lora Condon brings together the funniest true stories and the professional insight gleamed from over 15 years in the Spa and beauty industry. Irreverent, insightful, hilarious and actionable, “Spa Wars” is an invaluable tome for beauty junkies and wellness purists alike.

Lora Condon is known for her healing hands, professional demeanor and no-nonsense approach to beauty and skin care. As a professional makeup artist for film, television and celebrities, a licensed esthetician, a Reiki master and a consumer advocate, Lora is a sought after Beauty Expert, Spa Consultant and Motivational Trainer. As a professional make-up artist, Lora’s work has appeared in publications such as, Ladies Home Journal, The New York Times, Time Out New York and on television in spots for Good Morning America, The View, Larry King, CNN, Fox News and ESPN. As the owner of “Magic Hands Skin and Body Spa” she he has won awards for her esthetic work such as the three National Awards by Spa Week readers and she has served as the Director of Esthetics for a 5,000 square foot day spa in North Jersey. After being personally trained and working for the “brow guru”, Anastasia of Beverly Hills, Lora honed her skills for the perfect brow. She served as the Northeast Sales and Training Manager for Anastasia. Lora is also a certified Xtreme Lash technician and is known affectionately as the “Lash Dr.” among her celebrity and socialite clientele. For more on Lora Condon and “Spa Wars” visit Lora’s site www.makeupwithme.com.

Save the Date, RSVP and Book Today. We look forward to seeing you!
RSVP: rsvp@womensmafia.com

Call 212-966-4066 to reserve hair and beauty treatments.
Editors can submit press accreditation to reserve one complimentary Salon Treatment while space permits.

Treatments Packages:

1. The Full Patricia (blowout, haircut or hightlights, lashes and glam make-up) $125

2. Scalp Treatment, Blow Out and Style $50

3. Blow-Out $35

4. Lashes $20

5. Trim $50

6. Partial Highlights $75

7. Men’s Cuts starting at $30

8. Glam Makeup Applications Starting at $35

For more details on SPA WARS and LORA CONDON visit www.makeupwithme.com
For more details on PATRICIA FIELD, the House of Field and Salon at Patricia Field visit www.patriciafield.com