Ekovaruhuset: The House Of Organic Fashion Show

Fashion

by Marion Ada Holland

Pink Ribbon weave dress by Tor Soderin and Peach gauze dress by Eko-Lab
Pink Ribbon weave dress by Tor Soderin and Peach gauze dress by Eko-Lab

A friend of mine, looking at some of the clothes on display at fashion week and in recent fashion magazines, was disturbed by the tendency to make women look like little girls or dolls. Initially, upon hearing this I protested.  I personally like the childlike playfulness that comes from dressing women like animals; Bjork’s swam dress was an amazingly gutsy move  which made me love her even more, not a fashion don’t. I had a ton of fun at the New York Couture show at Webster Hall, it was like some 1980’s New York club dream. I am even OK with the bunny ears recently sported by the likes of Madonna and an Olson twin. But on thinking about it bunny ears in the office or an afternoon meeting? Probably not. Continue reading

Eco-Trendsetting: Bid Now to Win An Exclusive Debut Pair of reco® jeans!

Fashion Shopping & Acquisitions

We all love a scoop, and so in the spirit of the Women’s Mafia members being the first to hear about exciting retail opportunities I wanted to let you know about a very exciting offer. This week through July 18th you can bid (any amount you like!) and have a chance at winning one of the first 300 pairs of reco® jeans!

You may remember reco® jeans from the Women’s Mafia Fashion Show in May – I fell in love with their slim and playfull fits for the ladies (and also with how they looked on the male models too… ahem).  Even better, as I’ve learned about reco® jeans I can attest that they are a recycled-denim jeanswear company, poised to bring integrity to the Eco-denim industry with the highest percentage of recycled denim in the industry (300% more than competitors).

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Using a “Dutch Auction” style bidding system, running 6/21 – 7/18, consumers will bid for the first 300 pairs of reco® jeans, which will be sold in limited edition Box sets, featuring a pair of reco® jeans, a reco® iPod case, and a certificate of authenticity! The 300 winning bidders will win the Box Sets of eco-friendly jeans and all the public’s bids will be taken into account as reco® jeans finalizes their pricing.

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The next anticipation is the PRICE! What is the price?! Well, YOU get to decide! How much are reco® jeans worth to you? We have devised an auction style promotion for you to determine what the price of the first pairs of recycled denim jeans should be. There are three things to consider when calculating a fair price for a premium jean.

1. Aspects & details of what it takes to make a reco® jean.
2. Competitor’s pricing.
3. Personal brand value of quality products, company beliefs, and fashion trends.

How it works:

* Dutch Auction style – without the “asking price”
* Submit the bid (price) you are willing to spend for your very own reco jeans
* Bids are collected and compared for 300 winners that falls in the average of highest and lowest.
* All bids are based on single pair of reco® jean

ONLY 300 pairs of select styles!

* The bidding commences 6/21 – 7/18.
:::This bid is an initial interest in participation and no payment is due during this time.
:::You may bid more than once, but your most recent bid will replace the previous bid.
* Confirmation of purchases will start 7/27 and lucky winners will receive delivery information!
Good Luck!

>> Bid Here

About reco® jeans:
Reco® jeans is an innovative new line of recycled denim jeanswear, with Woody Harrelson and Alanis Morissette as celebrity partners. Cutting-edge in the industry, reco® jeans is a super-soft and strong denim line made with the highest percentage of recycled denim fibers in the industry (much so-called “recycled” denim actually has only 1-3% recycled fibers) and produced with almost 60% less factory waste. Reco® jeans is changing the denim industry by proving that much more is possible in the field of eco-friendly denim, however it’s the hip cuts and savvy styles that are winning friends and influencing people.

Exclusive Invitation: The Women’s Mafia Fashion Show on Saturday May 2nd at 11pm

Events Fashion Fashion Week Shopping & Acquisitions

I’m soooooo excited!
Please accept our exclusive invitation to the Women’s Mafia Fashion Show on May 2nd at 11pm!

The show will be co-hosted by nightlife empresario David Shapiro as part of his annual Summer Kick-Off Party which starts at 10pm and goes until 3am. The venue will be Slate downstairs, 54 West 21st St., between 5th and 6th.

Say Women’s Mafia at the door and arrive at 10pm to enjoy the complimentary well drinks the first hour and reserve a seat by the runway!

The Premier Women’s Mafia Fashion Show
Summer 2009 Collections
Featuring:
Eco Denim by Reco Jeans
www.recojeans.com
Bikinis by Belabunda
www.belabunda.com
Jewelry by Perry Gargano
www.perrygargano.com
Dresses and Tops by Alisha Trimble
www.alishatrimble.com

Also showing necklaces by Kitten Couture and Women’s Mafia tops by Selma Karaca.
With special-offer trunk shows to follow!

This fashion show will be to celebrate the launch of www.womensmafia.com. Enjoy it!

RSVP to me at marcy@yellowskyagency.com to be assured an easy entrance!
Marcy Clark
Founder, Women’s Mafia NYC
Director, Yellow Sky Publicity
Marcy@yellowskyagency.com

Women's Mafia Fashion Show
Women's Mafia Fashion Show

Gorgeous Handmade Bikinis by Belabunda will be in the show and then for sale afterwards.
Gorgeous Handmade Bikinis by Belabunda will be in the show and then for sale afterwards.

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Perry Gargano's inimitable Octopus Cuff, plated in 14K gold
Perry Gargano's inimitable Octopus Cuff, plated in 14K gold
Sacred Heart Cuff by Sculptor-turned-jewelry-artist Perry Gargano
Sacred Heart Cuff by Sculptor-turned-jewelry-artist Perry Gargano

Hot new skinny jeans by Reco Jeans, a brand new recycled denim company!
Hot new skinny jeans by Reco Jeans, a brand new recycled denim company!