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Rosa Chá Spring/Summer 2010 Collection: Glamour and Style at the Beach

By September 17, 2009February 12th, 2010No Comments1 min read

By Elisha Dang
All photos from Getty Images

Rosa Chá

The Spring 2010 collection by Alexandre Herchcovitch, the brand’s new creative director, reminds us what it’s like to be feminine and playful. Each of the swimsuit designs was an architectural masterpiece that would make any woman feel glamourous wearing them. It is easy to see how he took his inspiration of the Brazilian lifestyle and the charm and elegance of lingerie to create his first line for Rosa Chá.

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Beautiful crystal appliqué adorned bandeaus, dresses, shorts and high waisted bikinis were reminiscent of the 1950s pin-up girl. The complimentary pieces that matched the suits easily could take a woman from a day at the beach to an evening out on the town.


You can imagine yourself on a beachfront in Brazil when you see the beautiful striped layered swimsuits, strapless dresses, and coordinating pieces that would compliment any woman’s body.


The most intricate pieces combined vibrant orange and yellow tresses to create beautiful bikinis, monokinis and one piece swimsuits. The detail on the pieces was artistically created with figure flattering shapes and patterns.

The collection’s bright colors, stripes, and incredible detailing define what it is to be feminine and beautiful. It’s not going to be hard to feel glamourous at the beach next year!