What does fashion mean to you?
Individually fashion is the link between yourself and the world outside. Who you are changes over time and so does your fashion. If you step back and see the view on a larger scale fashion is a reflection of our political, social, and environmental surroundings. You can see changes in the way we view gender roles, breakthroughs in technology or new trades in raw materials, our interest in color or lack thereof, design trends, etc. Knowing that, what you wear and how you wear it can be a powerful thing.
General inspiration comes to me in every event, no matter how small. It’s a matter of paying attention to the details; those fine elements that make things work together so well.
For the 2012 collection, I focused on the relationship between human development and the balance of nature in our cities, social constructs, and our bodies. I was inspired by architects, buildings, biology, and organic design of solid structures. You can see in the shapes that I was interested in how architecture meets nature. On the runway there’s a conversation of jackets of solid structure and dresses with organic movement.
What makes your designs unique?
Our focus is on the fit and material. We spend much of our time making our garments fit perfectly and making the clothes feel as luxurious as they look.
How would you like your brand to evolve in the next 10 years?
We are very ambitious and in ten years would like to have our own fashion house that produce sample for stores and customers worldwide. We’d like our name to be akin to today’s top-tier luxury brands.
Describe your creations with 5 words.
Elegant. Sophisticated. Luxurious. Modern. Bold.
Definitely Donatella Versace for her aesthetic. Burberry Brand for their business model.
What’s the aspect of being a fashion designer that you enjoy the most?
My favorite part about being a fashion designer is designing. I love making beautiful things. My perspective on design is: if you’re going to make it at all, why not make it beautiful. I don’t expect everyone to see what I do as beautiful but that’s what I strive for in myself.