Shopping Just Got Fun Again – Meet The WantList, like Tinder for Shopping, but waaay better than Tinder!

Have you ever felt like all the “hard work” you put in browsing through endless garment options on your phone was wasted when you went home and had to search all over again on your laptop? (#FirstWorldProblems)

The WantList, just launched by trendy UK-based fashion discovery engine Styloko, is the first App to combine Dating-App inspired game play, true Visual Search technology, and an especially helpful “Luxe or Less” function. It works seamlessly across all iOS devices – even the Apple Watch! – and laptops & desktops, so that shopping can be as time-saving, money-saving and FUN as possible. (See exclusive video!)

With intuitive matchmaking technology that will make all your dating apps jealous, The WantList actually learns what colors, cuts, sizes, patterns and brands you like through it’s game-changing visual search capabilities. When you “swipe right” on a coveted garment the App can show you a plethora of “Luxe or Less” options, while learning even more about what fashion choices truly turn you on. The App also lets you know when a “WantList” item goes on sale!

Another really exciting aspect of The WantList App is that is allows you to ‘pick up where you left off’ on your shopping journey across all your iOS devices – meaning that if you start swiping right on your iPhone in the morning at a coffee shop, and continue on your Apple Watch at lunch, you can come back to your discoveries later that night on your laptop. We all know how hard it can be to find the perfect dress for an event, or the exact pair of jeans in your perfect wash and fit, and this helps to make sure you don’t lose your mobile style finds.

With a few quick swipes left or right the app begins to analyze your tastes and preferences and immediately personalizes your experience. The WantList features a “See Visually Similar” option with super cutting-edge visual search technology to help customers find similar designs. With one tap on the ingenious Luxe or Less feature, the app shows both higher and lower priced alternatives. As one person’s luxe is another person’s less, the automated process puts the user in control.

The app is free and will be available from 4th June 2015 worldwide for the iPad, iPhone and Apple Watch. Android will follow Summer 2015.

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