By Courtney Fortune,
The poetic and amiable POPOMOMO (short for Post-Postmodern Movement) Spring 2010 collection is a like page straight out of a Marcel Dzama daydream. Designer Lizz Wasserman highlights geometric shapes and cut-outs with the help of conceptual prints and carefully distributed splashes of color. Wasserman says of her brand’s mantra, “Popomomo is designed to be the antithesis of disposable fashion” – “disposable” a possible eye-roll to her past work designing for Urban Outfitters and Free People (flipping through her past work did remind me of the earthy graphic tees I’ve been stealing from my teenage brother).
She accredits her Spring 2010 collection to the inspiration of Liubov Popova and the Russian avant-garde movement in art and design. The show even featured a sharp installation to frame its models and add emotional emphasis to its pieces. In a city where so much of the time more is, well more, it’s refreshing to see how basics can be crafted into something simple and beautiful. And did I mention the collection is composed of all sustainable “green” materials like hemp and bamboo? Oh sooo LA…
To learn more visit popomomo.com and treehugger.com