Style Icon Patricia Field & The Women’s Mafia Present:
SPA WARS
Beauty, Shopping and Book Signing Event
Official Book Launch for “Spa Wars: The Ugly Truth About The Beauty Industry”
by Celebrity Makeup Artist, Esthetician and Consumer Advocate Lora Condon
Friday, May 6th 6 – 10pm
House of Field and The Salon at Patricia Field
302 Bowery Street, Between Houston and Bleecker
Expected Guests and Judges of the SPA WARS Fierce Photo Contest include: Countess LuAnn De Lesseps, Celebrity hairstylist Eric Alt, Radio and Television personality Flo Anthony, Royal Stylist Engie Hassan, Music Impresario Lori Michaels, Award Winning Beauty Queen Miss Tiffany and surprise guests.
DJ Sharri Model will be spinning electro-rock tunes all night long and Montana USA will be our official SPA WARS photographer. VIP’s will be getting glammed up by Makeup Artist Alicia Oliveri and the amazing Salon at Patricia Field team and interviewed on the Red Carpet by Cognac’s Corner, Flo Anthony and our esteemed media partner The Salon Guy.
Enjoy Cupcakes from The Stuffed Cupcake, Empanadas from Empanada Mama, Butternuts Beer and Chambord and Fris Vodka cocktails throughout the night!
Media Partners:
PRESS CONTACT:
Marcy Clark
Founder, The Women’s Mafia, Social Club & Online Magazine www.womensmafia.com
cell: 212.729.9619 fax: 212.208.2579 Marcy@womensmafia.com
Director, Yellow Sky Publicity www.yellowskyagency.com
MEDIA ALERT:
PATRICIA FIELD PRESENTS: THE OFFICIAL BOOK LAUNCH OF “SPA WARS” BY LORA CONDON
Beauty, Shopping & Book Signing Event to Benefit GLAAD
New York, NY. May 6, 2011 – This Friday May 6th at the House of Field, Fashion & Beauty insiders will gather together to support the Gay & Lesbian Alliance Against Defamation (GLAAD) and be among the first to get a signed copy and face-to-face with Author Lora Condon. Style icon Patricia Field and the New York Social Club, The Women’s Mafia, are hosting this glamorous book launch event for SPA WARS: The Ugly Truth About The Beauty Industry.
In addition to being able to snag one of the first signed copies of SPA WARS, guests of the event will also be able to enjoy Salon & Beauty treatments at special rates all day at the Salon at Patricia Field and they will be able to compete in the SPA WARS themed Fierce Photo Contest, judged by special VIP guests including Countess LuAnn De Lesseps, Celebrity hairstylist Eric Alt, Radio and Television personality Flo Anthony, Royal Stylist Engie Hassan, Music Impresario Lori Michaels, Award Winning Beauty Queen Miss Tiffany and surprise guests.
In “SPA WARS: The Ugly Truth about the Beauty Industry”, Celebrity Makeup Artist, Esthetician and Consumer Advocate Lora Condon reveals the true secrets of the Spa and Beauty Industry, along with tips and advice to get the most out of your investment in beauty products.
This unique benefit for GLAAD, the nation’s lesbian, gay, bisexual and transgender (LGBT) media advocacy and anti-defamation organization, features a red carpet, top shelf Chambord Cocktails, Butternuts Beer, treats from Empanada Mama and the Stuffed Cupcake, a 20% discount throughout the store and prizes all night long! Guests will enjoy electro-rock tunes by DJ Sharri Model, makeup by Alicia Oliveri and get their photo taken by celebrity photographer Montana.
Lora Condon, aka “The Beauty Buster,” is a recognized expert on revitalizing Spa and Beauty businesses and her popular new memoir and call for greater integrity and transparency in the beauty industry, is being reviewed extremely favorably. American Spa Magazine compared it to “Kitchen Confidential” for the Spa Set. And Spa Wish called it “a candid memoir” and “a hoot.”
The Gay & Lesbian Alliance Against Defamation (GLAAD) amplifies the voice of the LGBT community by empowering real people to share their stories, holding the media accountable for the words and images they present, and helping grassroots organizations communicate effectively. By ensuring that the stories of LGBT people are heard through the media, GLAAD promotes understanding, increases acceptance, and advances equality. www.glaad.org
“Spa Wars: The Ugly Truth About the Beauty Industry” the new book by Consumer Advocate, Beauty Myth Buster and Certified Esthetician Lora Condon brings together the funniest true stories and the professional insight gleamed from over 15 years in the Spa and beauty industry. Irreverent, insightful, hilarious and actionable, “Spa Wars” is an invaluable tome for beauty junkies and wellness purists alike.
Lora Condon is known for her healing hands, professional demeanor and no-nonsense approach to beauty and skin care. As a professional makeup artist for film, television and celebrities, a licensed esthetician, a Reiki master and a consumer advocate, Lora is a sought after Beauty Expert, Spa Consultant and Motivational Trainer. As a professional make-up artist, Lora’s work has appeared in publications such as, Ladies Home Journal, The New York Times, Time Out New York and on television in spots for Good Morning America, The View, Larry King, CNN, Fox News and ESPN. As the owner of “Magic Hands Skin and Body Spa” she he has won awards for her esthetic work such as the three National Awards by Spa Week readers and she has served as the Director of Esthetics for a 5,000 square foot day spa in North Jersey. After being personally trained and working for the “brow guru”, Anastasia of Beverly Hills, Lora honed her skills for the perfect brow. She served as the Northeast Sales and Training Manager for Anastasia. Lora is also a certified Xtreme Lash technician and is known affectionately as the “Lash Dr.” among her celebrity and socialite clientele. For more on Lora Condon and “Spa Wars” visit Lora’s site www.makeupwithme.com.
Save the Date, RSVP and Book Today. We look forward to seeing you!
RSVP: rsvp@womensmafia.com
Call 212-966-4066 to reserve hair and beauty treatments.
Editors can submit press accreditation to reserve one complimentary Salon Treatment while space permits.
Treatments Packages:
1. The Full Patricia (blowout, haircut or hightlights, lashes and glam make-up) $125
2. Scalp Treatment, Blow Out and Style $50
3. Blow-Out $35
4. Lashes $20
5. Trim $50
6. Partial Highlights $75
7. Men’s Cuts starting at $30
8. Glam Makeup Applications Starting at $35
For more details on SPA WARS and LORA CONDON visit www.makeupwithme.com
For more details on PATRICIA FIELD, the House of Field and Salon at Patricia Field visit www.patriciafield.com
