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ASTONISH Magazine & ASTONISHWorld Launch Event Featuring Fashion Show by Phuong My

By September 12, 2011December 10th, 2012No Comments6 min read

Guests Previewed The First Print Edition of ASTONISH Magazine and New Ready-to-Wear and Couture Collections by Designer Phuong My

Featured Guests & Host Committee:
ASTONISH Publisher Ryan Chua, ASTONISH VP of Operations Brandon Leong, EngieStyle Founder Engie Hassan, Jewelry Designer J. Rudy Lewis, Financier & Founder David Cote, Publicist & Women’s Mafia Founder Marcy Clark, Philanthropist & Seven Bar Foundation Chairwoman Renata M. Black, Seven Bar Foundation President Kim Hoedeman, Designer Sabina Les, Yellow Sky Agency Founder Alejandro Beitler, Music Producer & Airgo Music Founder Jimmy Greco, Rock Artist Ming Vaadka, Producer Patrick Terry, R&B Artist AC Lincoln, Gossip Queen & Radio Host Flo Anthony, and Lita Asscher of Royal Asscher Diamonds, Grammy Nominated Artist Emily King, DJ Poet of The Black Eyes Peas, Jazz Legend Kim Kalesti, GenArt Founder Ian Gerard

Event Partners:
Sakiri Vodka Founder Sath Nop, Biso Wines Founder Mike Bazzini, John Sweiss of Bite Size New York, Lisa Mecray Rogers of Luxx Chocolat, DJ Jay McElfresh, DJ Von Kiss, Eric Alt Salon, Makeup Artist Valerie Vonprisk, Kett Cosmetics, Yaby Cosmetics, Pamela Quinzi Shoes, Kitty Andrews Millinery and The Gansevoort Park Avenue

New York, NY. September 2011. On September 7th, the eve of New York Fashion Week, 300 guests received a coveted invitation to the launch party for ASTONISH Magazine and ASTONISHWorld at the elegant Gansevoort Park Avenue Hotel. Press, Fashion Glitterati, the Bloggerati and celebrities of music and film were treated to a raging event and an unforgettable Fashion Show by fast-rising designer Phuong My. Guests were greeted with advanced copies of the premier issue of ASTONISH Magazine, a game-changing new high end fashion publication that features emerging photographers, stylists, designers and models. Once inside the Penthouse, fashion insiders, models, artists, press and VIP guests enjoyed hip cocktails by Sakiri Vodka, fruity Lunae Moscato by Biso Winery, Mediterranean delectable’s by Bite Size New York and gourmet confections by Luxx Chocolat, all whilst dancing to the tunes of DJ Jay McElfresh.

Backstage, Engie Hassan and the team at EngieStyle worked with designer Phuong My and her atelier to fit and finalize garments on models. Eric Altimore and the pitch-perfect team from Eric Alt Salon managed hair while key makeup artist Valerie Vonprisk worked with teams from Kett Cosmetics and Yaby Cosmetics to create a signature fresh, high-fashion face. Phuong My’s looks were finished with shoes by Pamela Quinzi and custom hats by milliner Kitty Andrews. EngieStyle provided jewelry by the Royal Asscher Diamond Company and Jewelry Sponsor J. Rudy Lewis for featured looks and VIP guests.

Super Model Lorianna Izrailova in Phuong My Couture, Runway Photos by Jodi Jones

After Yellow Sky Agency PR seated the VIP guests, DJ Von Kiss played music as Phuong My thrilled the crowd with 25 elegant, structural and inimitable ready-to-wear women’s looks and then 10 couture looks that showed off her mastery of manipulating shapes. An ovation of applause greeted designer Phuong My and ASTONISH Publisher Ryan Chua alike. Designer Phuong My embodies the magazine’s essential mission of showcasing the best emerging Fashion Artists of today.

The highly anticipated first print edition of ASTONISH Magazine hits major US newsstands on September 27, 2011. It is the answer to an industry starved for smart, unique and visually stimulating Fashion & Art content. Its goal is to inspire, reinvent and revolutionize the fading publication industry with stunning imagery, insightful social commentary and interviews with emerging artists and industry professionals. ASTONISHWorld offers a unique experience for fashion students, photographers, designers, stylists, models, makeup artists, hairstylists and bloggers to participate in the magazine and connect them with fashion industry leaders in the United States, United Kingdom, France, Germany, Switzerland, Czech Republic, Russia, Japan, China, and Korea. Become a part of the movement at

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Guest, ASTONISH Publisher Ryan Chua, Publicist Marcy Clark, Jeweler J. Rudy Lewis, VP of Operations Brandon Leong and Model Lorianna Izrailova

ASTONISH Publisher Ryan Chua, Magic Johnson's son EJ Johnson, Doug Melville of Red Carpet Runway and VP of Operations Brandon Leong

Models with Milliner Kitty Andrews


ASTONISH Men's Editor Kristen Irby with Designer Ninh Nguyen

Model Lorianna Izrailova, Gen Art founder Ian Gerard, Astonish Publicist Marcy Clark and Model Ash Mirza

Engie Hassan and the EngieStyle team

Grammy Nominated Singer Emily King, Trum Thuy, Event Producer Marcy Clark, R&B Artist AC Lincoln, Jeweler J. Rudy Lewis & Jazz Legend Kim Kalesti

Author and Beauty Expert Lora Condon with Montana USA, Men's Wear Designer Alexander Tedford and stylist Jaymz Crow

Event Sponsor J. Rudy Lewis and his associates at the J. Rudy Lewis Jewelry Design Atelier

Guests from Women's Wear Daily

Douglas Melville of Red Carpet Runway & VIP Guests

Gossip Queen & Radio Host Flo Anthony, with Philanthropist and Film Producer Dhonna Goodale and The Salon Guy

ASTONISH VP Ryan Colby with his model clients

The Salon Guy Stephen Marinaro Interviewing Engie Hassan

J. Rudy Lewis being interviewed by The Salon Guy

Members of the NYC Fashion Bloggers with J. Rudy Lewis and guest

Financier and Founder of David Cote, Philanthropist Linda Goldman, Jeff Zee

Financier and Founder David Cote, Philanthropist Lisa Goldman, guest Jeff Zee

Socialite Guests of Engie Hassan

Ashley Crossman, Alejandro Beitler, Mike Bazzini

Event Produced by Marcy Clark of the Women’s Mafia and Yellow Sky Agency PR. More photos and Video Links:

August Young – Photographs

The Salon Guy – pictures and video

Sunny Norton –  Photographs

More coming soon at Say you are with the Women’s Mafia to secure your coveted subscription to ASTONISHWorld and join the movement!

Media Contact: Marcy Clark
Yellow Sky Agency