EVENT RECAP: Fashionable Friday Beauty & Style Gifting Event

Beauty Books Events Fashion Featured Shopping & Acquisitions

By Carlos Aparicio for Women’s Mafia

Marcy Clark and the Women’s Mafia were thrilled to host the first (of many to come) press-only Fashionable Friday Gifting Events. Celebrity Stylist Nick Arrojo (you will remember his excellent cuts and sexy accent from TLC’s What Not To Wear) hosted us at Arrojo Studio in lower Manhattan last Friday July 22nd.

A group of selected bloggers and journalists, many from the fab NYC Fashion Bloggers Meet-up group, were treated with makeovers including hair & make up treatments by the professionals at Arrojo Studio, as well as gifts from latest jewelry collection by rising-star designer J. Rudy Lewis.

The bloggers were excited to meet J. Rudy Lewis and pick a piece to wear at the event and be photographed rocking his designs. He is rapidly becoming one of the darlings of celebrity stylists, publications such as Vogue, royalty (such as Her Highness Princess Ameerah of the Saudi Arabian Royal Family) and various fashion editors.

Guests were also treated to an exclusive reading by author Lora Condon with excerpts from her recently published book SPA WARS: The Ugly Truth About The Beauty Industry and afterwards they got a signed copy of SPA WARS. Lora Condon is a well-known Esthetician, Make-up artist and Beauty Industry Consultant who has been working in the beauty and spa industry for over 15 years and put together hilarious anecdotes and experiences in her book, which was recently featured in the New York Times. She is also known as the Lash Doctor for her excellence in applying fabulous lash extensions, working with clients such as the cast of Good

Morning America, among other TV and fashion shows. For the first hour of the event the Lash Doctor applied Xtreme lashes on the lucky bloggers who made it early!

It was an exciting time for all of those involved and all the girls looked beautiful with their new ‘dos and J. Rudy Lewis jewelry.Bloggers and editors at the event also got to meet Women’s Mafia Media Partner ASTONISH Magazine and sign up for their new ASTONISHBloggerati program. Women’s Mafia and Yellow Sky Agency will launch the stunning new Fashion & Art publication at this Fall’s Fashion Week.

Pop-Up Studio, a great new enterprise by photographer David Christiansen, captured the event and entertained all the guests with an authentic Photo-Studio experience. It will be the first of many collaborations with Pop-Up Studio!!!

Stay tuned for future possible Fashionable Friday’s for Women’s Mafia members!

To see more pictures from this event at PopUpStudio.com, click here

Fashion & Style Highlight: Sorelle Firenze

Art Design Fashion Shopping & Acquisitions Talent

By Saira Toppin

Sorelle Firenze…the name may sound familiar if you were once a fashion mishap, looking to revamp your style, or just wanted to be dressed by the finest sisters in New York City. Barbara and Monica Abbatemaggio have been mavens in the fashion field for over ten years. In 1997 the sisters opened a shop in Tribeca and afforded their Italian sensibility to any woman who desired to be fabulous. The popular boutique provided scores of women with chic, eclectic fashions designed by the sisters and emerging brands like Florence favorites, Quelle Tre, Patafisic and Gorilla. As the years went by, Barbara and Monica made a great name for themselves and in 2005, home styling and event staging were added to their repertoire.

As things quickly began moving forward, the women decided to make a bold move. Inspired by the direction and success of the business, the sisters closed their shop in 2005. They wanted to focus primarily on personal styling and their maternal instincts by raising their young children. They wished to own and operate a fashion boutique in New York City ever since they came to America. That dream came true, plus more. But, they felt that they needed to stick to what they did best and focus on styling consultations and closet organization.

Clients flock to Barbara and Monica for their eye for great coordination and perfect presentation. They work their magic through a four step process. First, they assess their client’s closet by removing everything, sorting what should be donated to charity; highlighting the importance of body type, and keying in on undergarments. Next, they make over the closet and arrange items by color or category. Third, they create a shopping list and replace what was taken away and add more pieces. Lastly, the Abbatemaggio sisters put together outfits for different settings. That doesn’t sound too difficult right? The hard part will most likely be receiving criticism on clothing you thought were great.

Barbara and Monica style celebrities, socialites, and top executives. They are expanding their client base and are able to help everyone who desires their expertise, of course, if their schedule permits. Their usual clients are women ages 25-60 with full social calendars and men also. If you need a great way to start off 2011, seek the knowledgeable and gifted Sisters of Florence. Use them to your advantage and re-energize your wardrobe today. Visit www.SorelleFirenze.com for more information. They design wedding dresses too!