25 Of NYC’s Best Independent Designers at ID Pop Shop: Fashion, Jewelry, Art and Home

June 17th- 23rd, 10:30am – 7:30pm daily. Chelsea Market, 75 9th Avenue
2-year anniversary reception on Wed., June 19 from 5:30pm-7:30pm

ID POP SHOP, the independent designer shopping experience curated by designer-entrepreneurs Barbara Wilkinson and Raoul Calleja is celebrating its 2 year anniversary this June, with a special week long Summer pop shop featuring their shopper’s all-time fan-favorite brands. The event will feature 25 independent designers shown in thoughtful mini-boutique settings, in the elegant Chelsea Market.

The huge success of the first Independent Designer Pop (ID Pop Shop) event in June 2011, paved the way for nearly 20 more shows in 2011 and 2012. This two year anniversary event is featuring the most popular and requested brands from the last two years and will be introducing a few new designers to the market as well. The event will be expanding homeware sections, including longtime favorite Line Posters with their subway inspired art, and adding in the textile focused RasaNY and hand painted objet du table by Dinner-ware. There will be a reception on Wednesday June 19th from 5:30-7:30pm with a chance to meet the designers while enjoying some refreshments!

Line Posters and Dinner-Ware

ID Pop Shop is successful in part because of the way Wilkinson (of Barbara Wilkinson Jewelry), and Calleja (of Vernakular Photo Designs) curate the event, bringing together a wonderfully eclectic mix of brands all in one space. From event to event the brands change, but the one constant is that the participating brands are always fresh, exciting, and ones you won’t find just anywhere. As participating designer Christine Yoon of BHON states “ID Pop Shop brings together an awesome diversity of local, high-quality NYC-based designers, so there’s something for everyone, whether it be a quirky tee-shirt, an intricate gold bracelet, or a silk cocktail dress for the weekend!”

Studio DuArte Suzan Cuff

Dresses by Bhon (left) and NatureVsFuture (right)

Designers chosen to participate know that they will be in good company because of the reputation of ID Pop Shop as the most upscale independent shopping experience in Manhattan. Wilkinson and Calleja strive to keep every aspect of ID Pop Shop tasteful and impeccable, they truly care about working with the designers, because they are designers too and these are their peers. There is a competitive review process for designers who wish to feature their work ID Pop Shop, and first time designers such as Sharon Gill, the co-owner/co-designer of RasaNY, are aware of their good fortune: “We are excited to celebrate ID Pop Shop’s second anniversary & be one of the designers in their unique pop up store.”

“Our aesthetic is fresh, fashion forward and refined,” says Wilkinson. The shows are extended time-frames as well, usually a week at a time, so that customers can actually come back during the run of the show. Locals from Google, MLB and Food Network are a big fan base in the building; they stop by several times during the week and are loyal customers.

Judith Haas Cutout Cuff and Emerald Citrine earrings by Barbara Wilkinson

Having the events at Chelsea Market Event Space is a big advantage. Currently one of the most buoyant retail areas in Manhattan, in part due to the Highline and the revitalization of the Meatpacking District, Chelsea Market attracts a healthy combination of tourists, locals, and business people. Now that word of the events has grown, the show boasts wait lists of dozens of designers who wish to participate in ID Pop Shop.

ID Pop Shop designers are also coming together this month to support a charity shopping event in Boston called “Supply Good,” which will benefit victims of the Boston massacre bombing. Many of the over 60 designers that ID Pop Shop has worked with over the last 2 years are donating shoppers favorite items to the event. The event is being held in Boston’s elegant Newbury Street shopping district, in one of Chelsea Market’s storefront retail spaces. We are partnering with Jamestown Chelsea Market who is a sponsor of this charity event. Proceeds go to the Spaulding Rehabilitation Center where most of the Boston area victims are being treated.

The Independent Designer Pop Shop (ID Pop Shop), spearheaded by creative design entrepreneurs Barbara Wilkinson and Raoul Calleja is run with a clear mandate–to assemble New York City’s most exciting independent brands by designers who design and create their own products. The huge success of the first show in June 2011, paved the way for over a dozen more shows in 2011, 2012 and 2013. To keep the most up-to-date on ID Pop Shop happenings visit and follow them on Twitter: @IDPopShopNYC and “Like” their page on Facebook: www.facebook.com/IDPopShop.

Lumete Vedrina Sunglasses

Vernakular Photo Designs

Iwona Ludyga bracelet

Urban Cricket Joan Rivers and Christopher Walken Tees from their “Cease & Desist” Line

Designer’s Participating:

Atlantis Jewelry, Avalove Design, Barbara Wilkinson Jewelry, Bellero Design, BHON, Corrente Handbags, Desideri Design – NEW!, Dinner-ware – NEW!, Elaine Arsenault Handbags, Guru New York, Iwona Ludyga Design, Judith Haas, LinePosters, Lumete, Morphicism, naturevsfuture, Pamela Barsky, Paste USA, Rasany – NEW!, Sonja Fries, Studio DuArte, Urban Cricket., Vale Jewelry, Vernakular Photo Designs, VERRIER