Shauntele Spring 2013 Collection NYFW

Design Events Fashion Fashion Week Shopping & Acquisitions

By Constance Zheng from Women’s Mafia

Shauntele Spring 2013 Collection was inspired by the sunset. She mixes pastel colors with dark shades. The collection reminds us of the classic pattern making once used by Christian Dior. She features A-line silhouettes and a Rorschach pattern that the guests of her suite presentation at the Empire Hotel adored.

Event Recap: PLANETE CHIC New York Fashion Week Kick-Off

Design Events Exploits Fashion Fashion Week Shopping & Acquisitions Talent
Shauntele's First Look

PR Contact: Marcy Clark
Yellow Sky Agency


Featured Fall 2012 Collections by Espen Salberg and Shauntele

Photo Credits:
Paulina Kubis
Eugene DeVillamil
Adam Lein

Event Partners: Fashion Production by Planete Chic, Public Relations by Marcy Clark of Yellow Sky Agency, Hair Make up by Boyko and Luxe Life beauty, Styled by ENGIE STYLE, Shoes by Adeeva, Sound production by DB Entertainment, Volunteers from The Fashion Institute of Technology (FIT)

Media Partners: Fashion Daily Mag, My Lifestyle Magazine, Planet Fashion TV, Fashionizer TV, New York Fashion TV, Vision TV, The Salon Guy, VN Beauty Magazine, Beauty Press, Women’s Mafia, TV Personality Katerin of Vive Katerin, Celebrity Speaker Karen Hoyos and George Roberts for The Fashion Channel

New York, NY. February 2012. On Wed. Feb 8th guests of Planete Chic’s Official New York Fashion Week event at Open House Gallery included Maxim Chmerkovskiy of Dancing with The Stars, Stylist Engie Hassan, Danny Rodriguez of Top 5 Management, Writer Nana Brew-Hammond, Abigail Rogado, Jeein Ha, R&B Artist AC Lincoln as well as many prominent editors, designers and fashion insiders. International guests included the United Nations Ambassadorial Spouses Mrs. Azizah Klein of Indonesia, Mrs. Zulay de Valero of Venezuela, Mrs. Emerald Aung of Myanmar and Mrs. Elise Andrianarivelo of Madagascar. These fans of designers Shauntele and Espen Salberg enjoyed a reception with exquisite Champagne by Champagne Nicolas Feuillatte, wine by Simone International and hip cocktails by Sakiri Vodka.

Celebrity Speaker Karen Hoyos, Planete Chic Founder Herve Racaud and Elizabeth Ortiz of MyLifestyle Magazine

Planete Chic is focused on bringing both emerging and established Domestic and International fashion houses to the world’s leading Fashion Weeks in order to help promote designers in competitive markets. Founded by seasoned show producer and global fashion ambassador Herve Racaud, Planete Chic believes that new talents are the future of the Fashion industry and come from all over the globe. Planete Chic designers are known for extremely high quality, elegant garments with feminine sensibilities and memorable details.

Shauntele’s Fall 2012 Collection was a slightly edgier take on Shauntele’s trademark feminine silhouettes. Shauntele’s collection presents a multidimensional femininity by combining tailored, body conscious constructions with details of soft draping. As Nana Brew Hammond of BlueFly says: “Staying true to her commitment to working woman chic, designer Shauntele presented a collection punctuated by cubicle ready separates complete with colorblock skinny pants and pencil skirts, printed dresses and killer coats.” Her approach ushers in a new respect and understanding of modern woman’s duality. Both femininity and function meet to create versatile classics to be treasured as mainstays in any wardrobe. Launched in 2008, Shauntele’s clientele includes some of the most influential women on the Manhattan social scene, such as Ivanka Trump and actress Judy Reyes.

After presenting at Hong Kong Fashion Week this past season, FIRMATO Espen Salberg made its New York debut with its Autumn/Winter 2012 Collection titled “The Scent of A Woman.” The silhouette is that of body enhancing shapes that will emphasize a woman’s curves and femininity. Draping and ruching play equally important parts, as do exceptional fitting and pleating. Espen’s FIRMATO Woman, is a strong woman, sophisticated and elegant, at times inspired by the images of a “Femme Fatale.” She is proud of her femininity, sensuous and always elegant. The collection consists of Evening and Cocktail dresses as well as Mix & Match pieces and jackets.

Born in Norway and living many years in Italy and now Bali, designer Espen Salberg discovered his creative flair for design during his career in the international dance sport world as a former World Professional Dance Champion, teacher and coach. Known as the originator of “Stretch Couture,” Espen has worked with celebrities & artists of many calibers all over the world. Espen had the pleasure of designing and making the lilac dress that Jennifer Lopez wore in the famous Tango dance-scene with Richard Gere in the film ‘Shall We Dance.” He has been a Judge on the popular reality show” Dancing With The Stars” in Italy and recently in Indonesia. His experience as a dancer and choreographer influence his creative fashion work, being familiar with the movements of the body and the way to let the beauty of dance movements transfer into sensuous lines and shapes that enhance a woman’s presence.

Guests of the Planete Chic Fall/Winter 2012 shows are now able to pre-order Shauntele and Espen Salberg collections.

Planete Chic highlights International emerging designers and helps them present their collections in the US fashion scene during the major Fashion Weeks. Planete Chic assists market-ready designers by promoting their lines and managing the entire production of the show including Public Relations, model management, partnership with luxury brands, and post promotion of the line, while respecting the highest standards of the Fashion Industry. For more on Planete Chic and to get involved with future events visit


Shauntele with models and guest
Shauntele Coat, top and shirt

Espen Salberg

Espen Salberg design, photo by Adam Lein
Espen Salberg Open Back dress, photo by Eugene DeVillamil
Espen Salberg Collage by Paulina Kubis

Espen Salberg Last Looks
Espen Salberg with Models, photo by Paulina Kubis
Stylist Engie Hassan with members of her styling team, photo by Adam Lein

Win A Ticket to Planete Chic’s New York Fashion Week Event

Design Events Fashion Fashion Week Shopping & Acquisitions

Women’s Mafia members are eligible to win a pair of tickets to Planete Chic’s premier New York Fashion Week event, featuring top-tier international designers! Write to for a chance to win. Winners will be notified by February 3rd.

Fall 2012 collections

Planete Chic is focused on bringing both emerging and established  domestic and International fashion houses to the world’s leading Fashion Weeks in order to help promote designers in competitive markets.

Wednesday, February 8, 6-8pm
Open House Gallery , 201 Mulberry st, New York
Media/Press : 5:30pm – Show starts @ 6:30pm

New York Fashion Week Kick-Off Event featuring:

Espen Salberg
Born in Norway, after living in Italy for many years, he is Bali based since 2007. After presenting at Hong Kong Fashion Week past season, he is making its New York debut with ‘FIRMATO’ his Fall 2012 Couture collection

Shauntele presents a multidimensional femininity by combining tailored, body conscious constructions with details of soft draping. Alluring yet flattering silhouettes create a sophisticated balance between elegance and seduction. Her approach ushers in a new respect and understanding of modern woman’s duality. Both femininity and function meet to create versatile classics to be treasured as mainstays in any wardrobe. Launched in 2008, Shauntele’s clientele includes some of the most influential women on the Manhattan social scene, such as Ivanka Trump and actress Judy Reyes.


*This invitation is for one person and is not transferable.  RSVP required. Dress code to attend shows is ‘Elegant.’  21+ only

The Women’s Mafia and EngieStyle Come Together to Support Million Trees NYC: Event Recap for “Once Upon A Time”

Altruism Causes Design Events Exploits Fashion Nightlife Performing Arts

Presented at Union Square Ballroom on June 8th at 8pm

NY, NY. June 2010 – On June 8th The Women’s Mafia and EngieStyle hosted “Once Upon A Time” a fashion presentation and show featuring the debut women’s wear collection of top stylist Engie Hassan, “Rouge et Noir”, a line inspired by Old Hollywood Glamour and the silhouettes of the 1930‘s and 1940‘s. The room was packed with editors, socialites, supermodels, television and radio media, top fashion buyers and top fashion photographers alike. The event raised funds and awareness for Bette Midler and Mayor Michael Bloomberg’s MillionTreesNYC Initiative and was a who’s who of a New York’s young, hip charitable set.

Sonja Leix, Iman Hussein, Engie Hassan, Shauntele, Elisha Dang, Marcy Clark, Sam Lavey

The successful event was the third fashion show collaboration between EngieStyle and the Women’s Mafia. The Women’s Mafia hosted and co-produced the event and debuted its first print magazine that evening, which featured Engie Hassan on the cover. EngieStyle co-produced, directed and styled the fashion presentation for “Once Upon A Time” which also featured acclaimed couturier Shauntele and jewelry designer Ananda Khalsa, and the show culminated in the a preview of “Rouge et Noir.”

Displayed on gorgeous models provided by FentonMoon Media, under a dramatic $30,000 custom lighting installation by Stacy Harshman of Andarina Designs, the “Rouge et Noir” pieces were elegant, sophisticated and classic, and at the same time still had a modern sensibility. The presentation received a standing ovation from an enthusiastic crowd, which was followed by an energetic after-party and launch celebration for EngieStyle.

Looks by Shauntele in the EngieStyle Fashion Presentation
Looks from "Rouge et Noir" Engie Hassan's debut collection

Sonja, Engie, Elisha and Marcy: The Women's Mafia and Engie Hassan

“This event was very much in line with the Women’s Mafia mission of supporting independent design and providing fun and priceless experiences for our members. I was extremely proud of the amazing audience that we generated for this show and the unforgettable reception that the fashion presentation received. The EngieStyle team are fabulous partners and we look forward to planning with them for our New York Fall Fashion Week calendar”, says Women’s Mafia founder Marcy Clark.

Christina Vescovo, Engie Hassan, Wendy Levene-Goldberg, Iman Hussein, Marcy Clark

The glamorous event supported the New York Restoration Project’s (NYRP) MillionTreesNYC initiative. Thanks to all the participants the organization will be closer reaching it’s goal of a million new trees being planted and cared-for in New York City’s 5 boroughs by 2017.

Event Co-Chairs
Emily Conner, Matt Schmeelk, Wendy Levene Goldberg, Pamela Pekerman, Rachel Shulman, Anisha Joseph, Constance Victory

NYRP Junior Board
Jane Kelsey, Maya Rodale, Stephanie Owens, Christina Vescovo, Heidi Wolf, Sally Wolf, Allison Beck

Artistic Director, Designer and Stylist: Engie Hassan, EngieStyle
Producer and Head of Public Relations: Marcy Clark, The Women’s Mafia

Fashion Show Designer: Sam Lavey, EngieStyle
Featured Presentation Designer: Shauntele
Featured Jewelry Designer: Ananda Khalsa

Jewelry Designer Ananda Khalsa and Engie Hassan picking Jewelry before the presentation.

Shoes: EngieStyle’s proprietary collection
Accessories: EngieStyle’s proprietary collection
Hair by Tony Kelly, Cutler Hair Care
Makeup by Leora Edut

Public Relations: Marcy Clark and Alex Beitler,
Magazine and Graphic Design: Sonja Leix
Web Design: Elisha Dang
Lighting and Atmospheric Design: Stacy Harshman
Associate Producer: Wendy Levene Goldberg

Music by DJ Jay McElfresh
Videography by Anthony Bowman
Official Fashion Photographer: Shawn Punch
Event Photographer: Christopher London, Founder & Editor
Senior Associate to Ms. Hassan: Iman Hussein
Assistant to Ms. Hassan: Emily Endean
Assistants to Ms. Clark: Kristin Wahle, Nelson Vanherle
Additional Press and Promotional Partners: Cynthia Parsons McDaniel, Toni Russo, Myra Harmon

Special Thanks: Cutler Salon, GELMOR LACE, Austins Steak and Ale House, Bahar Shaarawy, Cindi Penrod & Penrod Studios Photography, Roberta and Gary Lavey, Elsayed and Salwa Hassan, Beverly and Barry Clark, Lysette Drumgold (Makeup/Hair), Shpresa “Elssa” Duli (Makeup/Hair), Kevin Uhrin, Amouage Fragrances (Gift Bag) FaceIt Beauty Bar (Gift Bag), NYC Points Acupuncture PC (Gift Bag), Sarah Anolik, Dr. Ameer and Summer Hassan, Jen Reck, Kelly Owens, Katrena Moore, Angelique Velez, Elssa D., Lysette Drumgold, Lauren Killip, Nikki Black, Cody Shultz, Anthony Pla, Nancy Diglawi, Areej Belal, Shergoh Alkilani, Celia Ammerman

Fashion Show last looks, under Andarina Designs Chandelier
Engie Hassan and Emily Endean
Pamela Pekerman, Event Co-Chair and Founder of Bag Trends

Supermodel Zuzana Snow
Personal Shopper John Sweiss, Engie Hassan, Tom Ford Specialist J.R. Mumford
Kevin Uhrin, Tracey Macgill, William Self
Iman Hussein of EngieStyle, Engie Hassan, Sarah Anolik of Vogue
Designs by Shauntele featured in the EngieStyle and Women's Mafia Fashion Presentation
Jewelry Designer Ananda Khalsa, Marcy Clark, Christina Vescovo, Model Lorianna Israilove, Stephanie Owens
NYRP Junion Board Members: Maya Rodale, Heidi Wolf, Christina Vescovo, Sally Wolf, Kristin Blumm, Jane Kelsey
EngieStyle and Friends: Amy Harmon, Iman Hussein, Engie Hassan, Sam Lavey, Myra Harmon, Emily Endean

With reporting by Nelson Venherle and Pernille Fristrup.

TALENT: Q&A with Shauntele, As Seen In The Women’s Mafia Fashion Show Fall/Winter 2010

Fashion Fashion Week Shopping & Acquisitions Talent

By Marcy Clark

Shauntele Richardson is one of the winners of our “Are You Runway Ready?” contest and was featured in our Fall/Winter 2010 Fashion Show at Tela Design Studio. Her line Shauntelé is deliciously feminine, luxuriously well-made, perfectly tailored and quite modern.

From her first design internship at Nikka to her experience tailoring for the likes of Jessica Simpson and Judy Reyes, Shauntele has developed a style ushering in a new phase of appreciation for the female form. The lines are flattering yet concealing as she strives to highlight a woman’s very best assets. Jorge Ramon, former fashion editor of Teen People, has called her collection “newsworthy,” while women in the know, such as Ivanka Trump, are taking note of this new fashion gem.

Enjoy our Q&A with Shauntele below and contact her to order from her Spring or Fall Collections!
Q: Where did you learn to design and how has your aesthetic evolved over time?
A: That’s the first question?! Of course I think I’m expected to name FIT or Parsons as an alma mater but the truth is that I’ve only taken one illustration class and one sewing course. The rest is self taught through internships, past work experience as well as guidance from family and friends. I pick up any little fragment of knowledge, continue collecting it and depositing in into a mental reservoir I carry with me everyday. As I persist my aesthetic becomes more true to the woman I see myself becoming: a wife,  a mother, an entrepreneur, a voice in the community. All of those roles are so common amongst all women, it comes across in my silhouettes that i am designing for them and I am confident in the direction I am headed.

Q: You are mostly a one woman show, how do you handle it all?
A: I have a lot of people rooting for me to make it and so willing to give of their own talents without pause. Honestly and gratitude, coupled with an almost unwavering loyalty, has equipped me with an unimaginable, invisible “line of credit” amongst my colleagues of the garment district. In my earlier days, assistants doubled as models and day jobs became a cover for my designer alter ego. I would stay absurdly late at the office to print everything from lookbooks to garment tags. I think the more I have to do the quicker my mind works to make it happen, in theory anyway. Besides, I have to handle it, I’ve got something to prove.

Q: When did you realize you could make your passion your career? Is designing in your blood?
A: When I saw someone making an awful mess of their own fashion label, I thought to myself I see what they are doing wrong and it takes less time to do it right. I began seeking out people in the fashion industry who were sincere, helpful and humble. I knew that fashion could be more than superficial, it could be extremely intellectual and empowering. In the end all I want is for a garment to enhance a person’s mood, their appearance and their confidence. The women in my family used to make all their own clothes and still recount wonderful stories of them stepping into a dance as a trio of sisters with the best outfits in the place. The mental image of the creativity, class and fun they must’ve had is something that always keeps me inspired.

Q: What energizes you? Where do you go to find new inspiration when designing a
new collection?
A: It almost never begins with a visual inspiration. First I seek out the music. In my head the the melodies begin to suggest bodies and colors. I later come across an artist like Tamara de Lempicka or Henri Rosseau who appear to embody the visual aesthetic of a song or genre I’ve recently discovered. In my teenage years I wanted to be a singer and would always put together outfits to help the audience understand me as an artist. Even till this day I want my appearance to give people a clear understanding of who I am. A picture is worth a thousand words, so why should we be afraid for people to judge us by our appearance?

Q: You are sponsored by the Garment Industry Development Corp with a space in Showroom New York, because you make your clothes in New York’s garment industry. Why do you feel it is important that the Garment Industry remain in Manhattan?
A: Showroom New York has played a huge role in my collection over the past year. The designers that make up the collective are dedicated to seeing one another succeed and we make it happen by sharing our resources, criticism and encouragement. It would be impossible for us to do so if the Garment District became spread out over the 5 boroughs because zoning laws are forcing manufacturers out. I’ve had to do a lot with very little formal training, the pattern-makers and seamstresses who have supported me since my eager intern days are invaluable to me. They see my vision as well as expand it. Innovation is what happens when ideas are thrust into the air making the atmosphere fertile for a surprise, a movement. Right now fashion is stale, but at Showroom New York there is so much to taste. People are looking for something new and we are what’s new.

Q: Lastly, and please don’t be shy, what can the Women’s Mafia make happen for you?
A: As if I wasn’t already fawning over Women’s Mafia and how great your approach is to supporting new talent. First, you can get me a tape of your awesome appearance on NBC. Second I think Women’s Mafia can help forge a solid connection to women who’ve been seeking out the aesthetic that Shauntele represents which is elegant with just the right bit of sexy to get a room buzzing.

A Perfect Day At The Spa: An Indulgent Charity Fundraiser Event

Altruism Beauty Causes Events Exploits Fashion Health Shopping & Acquisitions

This upcoming Saturday March 13th we are extremely proud to be hosting a Spa, Shopping and Charity event for History Starts Now at the luxurious Downtime Massage & Skincare Spa in Hells Kitchen.  From 4-8pm we will be relaxing, mingling with like-minded New Yorkers, shopping with Women’s Mafia endorsed designers (as seen in our Women’s Mafia Fashion Week Shows!) and supporting a great cause – fighting sexual trafficking with the passionate efforts of History Starts Now.

Please see below some of the luxurious packages and products that you can experience at Downtime, while supporting an extremely important cause. $10 of your ticket price goes towards a 30 minute treatment. As this event may sell out, we recommend that you buy your ticket now and then email to reserve your treatment time.

1. 10 minute “Mani Bianco” Acca Kappa seated hand massage
Using and including Acca Kappa Muschio Bianco Crema Mani/White Moss Hand Cream*-
10 min/$15 (*4.1 fluid ounce retail size product included–actual retail value is $21.60)

2. 15 minute “Revive” Aromatherapy chair massage
Using Aromatherapy Associates Revive Gel on pressure and pulse points- 15 min/$20

3. 20 minute “Supplifying” Exfoliating foot treatment
A highly relaxing treatment using Sundari Body/Corps Supplifying Omega 3 & Flax Seed Exfoliating Scrub with warm water rinse/towel dry- 20 min/$25

4. 30 minute “Revive” foot reflexology
Using and including Aromatherapy Associates Revive* Gel-
30min/$55 (*6.8 fluid ounce retail size product included–actual retail value is $60.00)

5. 30 minute “Renew, Repair, Protect” Minifacial and Eye treatment
Using Aromatherapy Associates Renew Rose Firming Eye Serum, Aromatherapy Rose Overnight Repair Eye Cream and including SkinCeuticals UV Defense* Transparent Moisturizer-
30min/$60 (*3 fluid ounce retail size product included–actual retail value is $36)

6. 30 minute “Support” Aromatherapy Massage
Using and including Aromatherapy Associates Supersensitive* Body Oil-
30min/$75 (*4.18 fluid ounce retail size product included–actual retail value is $53.00)

7. 30 minute “Supplifying” Exfoliating Treatment
With hot towel service for guest’s choice of legs and hands or back and shoulders –
using and including Sundari Body/Corps Supplifying* Omega 3 & Flax Seed Body Exfoliator-
30 min/$95 (*22.3 fluid ounce retail size product included–actual retail value is $72.00)

8. 20 minute professional “Three Custom Color” Makeup Application and Color Consultation
Experience the customizable color that Allure, People, Lucky and InStyle have been raving about.
20 min /$10 (special deal on products at our event)

Visit to see pictures and more details about this delectable spa. Downtime Massage is a Women’s Mafia partner and Women’s Mafia members get 20% off treatments at the spa. Mention Women’s Mafia when booking.

Have you bought your ticket and reserved your treatments yet?